Google AdSense
Google AdSense is perhaps the most widely known advertising network, so
much so that a lot of people, especially new bloggers don't know of any
others except Google AdSense. So quite naturally, it'll be the first
thing they apply to. Agreeably, Google AdSense is a good starter for
beginners, and every blogger should try it at one point or another.
However, for earning real hard cash, you'll need to look into some other
networks.
Google AdSense is mostly a CPC network. CPC stands for Cost Per Click,
and means that you get a certain amount for every click you get on your
ads. You can also employ CPM (Cost Per Impression) as an AdSense
publisher. CPM gives you a certain amount on the completion of a set
Impressions target (for example $0.1 for every 1000 Impressions or views
on your ads).
BuySellAds
Google AdSense is good in as far as 'getting-the-wheel-turning' is
concerned. But these days, almost every other website is getting
approved by Google AdSense, which has driven the ad-space and
competition up, and the cost down. That's why you get so little revenue
per click.
This is where BuySellAds comes in. BSA does not operate like Google
AdSense. Instead, they are Direct Ads. There's a marketplace where you
get listed once you pass the BSA criterion of having over 60,000 unique
pageviews per month. Advertisers can then pick you from the list, and
choose you for hosting their ads based on your niche. This is one of the
reasons why you should have a clearly defined niche, because it'll then
be easier for sponsors for your niche to find your blog and advertise
with it. Once you get picked, you get paid for putting up an ad for a
certain period of time. Simple, yet effective. BSA is one of the biggest
source of income for many intermediate to professional bloggers out
there.
Affiliate Ads
Affiliate Ads are yet another form of advertising, and they are based on
compensations/commissions. The idea is, you promote a product or a
service, get people to actually buy it, and then you get a certain sum
as a reward for 'referring' that buyer.
This concept is pretty widely used now. Companies need to grow, and for
that, they need customers. They'll do anything to get customers, which
is why most online products and services, and even some offline
companies too offer rewards for referrals. If you do it right, affiliate
marketing can become your single largest source of income.
We here at MBT often share discount coupons from HostGator
with our readers. HostGator in this case is acting as the host company,
and will reward anyone who can bring in customers for it. If you visit
their homepage, you will see how you can even earn $2000+ in one month
just from referrals!
Got questions? Please feel free to ask in the comments section below. And please, try to keep it relevant. Thank you :)
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